Created and powered by The Harish & Johnsen Group, the APEC SME Summit 2015 Event AR App is the official event mobile application of the summit. User engagement is enhanced more as tt features Augmented Reality for the experience of the summits guests and delegates. The innovative application serves as a common platform to learn more about the summit. Furthermore, it features the most recent economic data of the 21 participating economies. The app provides reference for the program of the Conference and Featured Exhibitors Talk, the speakers profile, and the interactive exhibition map where the various exhibiting companies are featured and other creative experiences utilizing augmented reality.